In our current technological and connected reality, we easily see people using mobile devices to carry out daily activities. In this way, it is quite natural to choose to create an app for your e-commerce, after all, it makes it much easier for customers to make payments, clear up doubts and understand more about a specific item, just one click from anywhere. For this reason, online commerce platforms, which keep up with current technologies, deliver opportunities for conversions, better results, faster service and closer connections with consumers. Therefore, they are essential points for companies seeking space and growth in a very competitive market. Improve relationships with customers using mobile devices According to the research carried out by CleverTap, called Fit for the Future of Retail, the main objectives for maintaining a relationship with users who access via mobile: Retention of new customers The first objective is the relevance of building customer loyalty in the app. Which means you need to strategize to keep your app installed on your user's phone. Thus, it is no longer a necessity to notify news and promotions to increase sales opportunities. According to the survey, users who remain active represent only 19%. However, if a good retention strategy is applied, this number of new users increases to 53%. Acquiring new customers is good for increasing brand reach and maintaining a good relationship with consumers increases CLV (Customer Lifetime Value). That is, thinking about the total amount of profit, based on the consumption of each of the buyers. Engagement It was seen in the survey that 15% of the app users interact with the brand. With the application of a correct strategy, conversion rates can increase by 10% and 35%. Within the strategy, there is navigation analysis, which presents us in a better way with the buyer's habits, to create a personalized environment. More items in one purchase Still in the study, it shows that for every 100 notifications received, the user will click on only three. Following this reasoning, the main objective is to increase the number of transactions per order. And to complete this objective, it is very common to use cross-selling, which are complementary items to those sold by the company. In this way, it is simpler for operations to create new personalized offers for customers, thus being able to increase sales by up to 44% and even reduce the number of abandoned carts. Dropout reduction According to the survey, around 86% of customers uninstalled the app after a few weeks of making a purchase. In order to reduce this number, it is essential to send notifications of promotions and keep in touch with consumers, whether through surveys or other ways, but the message it should convey is that your company is present and available throughout the journey. New strategies that increase your performance in your e-commerce app We know that maintaining a firm relationship with your client is important, so we will go through some of the necessary points to develop a successful strategy for your business: Quality is the key As we are also internet users, we know that good navigation has an impact on the experience of a brand or product. For example, if a loading screen takes longer, users tend to leave the site and never return. That way, the appearance/layout of the app and its structure must be carefully developed to be more dynamic and easy for customers to access Therefore, it is good that it is carried out by professionals in the field, so that a tool with fast loading is developed, which is accessible by different devices and which access relevant information. Get security certificates Customer data protection is of utmost importance for any web page or application in e-commerce tools. Confidential information such as documents, card numbers and addresses, are inserted frequently on the internet and your website needs a security certificate to demonstrate that the information will not be disclosed by your company. It is well known and we need to emphasize that people want to feel safe when they go shopping online, which is essential for the checkout process. Thus, the certificate works as a guarantee of reliability in navigation. Easy access to communication channels Consumers must have access to the various communication channels within your e-commerce app. This gives you a sense of control and shows that the brand is willing to help you in any way necessary. During the development of the tool, much more than the service chat with the virtual assistant and the possibility of being redirected to the employees. It is also valid to provide links to your pages on social networks. Ensure good omnichannel service, but train your team very well beforehand. Share the reviews With consumer reviews, it opens doors for reliability to new users. This opinion is like an indicator of someone who has already contacted your service, and may even reduce a potential customer's account. Soon, open a space in the tool, post customer experiences and ask for reviews, when contacting public opinion, your brand can direct its efforts towards a customer satisfaction strategy. Don't leave communication aside Communication is a necessary factor to connect with your audience, being an advertising strategy is fundamental for the recognition of your company. It's very rare for people to buy products from brands they've never heard of, so digital marketing is important to your process. So, you can invest in sponsored links in search engines that redirect to your application. In addition, creating relevant content for your audience to inform them about your products, differentials and services is essential. These policies must be evaluated and monitored to check their effectiveness, in this way, your company will gain authority and prominence among competitors. In a world full of technologies, companies and brands need to adapt. The e-commerce app is a tool that facilitates the purchase and user contact with the company. But for your application to be a reference and a success, you need good navigation, security and ease of use, always looking for the best customer experience.

It is essential to have an annual strategic plan. In this way, it is necessary to know the trends of the e-commerce market, which will help with providing data to identify investments with a greater chance of success. It is also an opportunity to review your company's goals and objectives, seeking to assess whether it is really following the dynamics of the market. Soon, you can adjust to make your store stand out more and more in your area. In addition, following trends makes it easier to overcome the main obstacles in the market, such as, for example, economic uncertainties, difficulty in winning customers, competition and variety of products. But what is promising to be trending in 2023? Omnichannel Consumption through different channels within the same company has grown and strengthened over the years and is a great bet for this year. Especially because omnichannel allows users to have access to several advantages in the integration of different spaces in a single place: better communication; best prices; more agility. After all, the information that 75% of people interviewed reveals the use of various channels before making a purchase. Of this number, 73% are online buyers, concluding that omnichannel is valuable for e-commerce. Personalized content Do you want strength when directing your publications on blogs, social networks and websites to your target audience, to bring them closer to you? Content Marketing will help you with this, it is also a sales strategy that combines with social commerce, which is very important for the online sales segment. Promoting paid ads, seeking partnerships with influencers that match your brand and other conversion strategies are valid and important to make your store stand out from the rest. No wonder that social commerce promises to move 3 trillion dollars by 2026. With personalized content targeted to that specific customer, it is possible to positively influence them when making a decision. So, take advantage of the resources made available by Digital Marketing and social commerce, don't forget to also prepare segmented strategies. Personalization The public also has a preference for targeted and personalized content, so it is necessary to pay attention to the need for personalization of services. After all, it is a parameter that directly affects the customer's shopping experience. 60% of the customers in the interview tend to buy from a brand again, when they feel that the service was personalized from beginning to end. Using this strategy, you combine user expectations with the services offered by your store, facilitating customer conversion and loyalty. Nowadays, using technological trends, such as chatbots, can help in your day-to-day life. Mobile commerce It is good for e-commerce to keep an eye on the resources that its customers use to make an online purchase. In Brazil, it has an approximate amount of 2x more active mobile devices than the Brazilian population itself, according to data from the brazilian Getúlio Vargas Foundation (FGV). Therefore, commerce via cell phones is also a trend, and accounts for 61% of e-commerce purchases. But when it comes to traffic, that percentage rises to 71% of mobile phone and tablet usage to access retail company websites. Soon we see the importance of adjusting your page to be used, with good usability, on different devices and operating systems. Investing in apps is also an alternative to scale your business. Customer service Attentive customer service not only serves to customize and impact on their loyalty, it also helps and encourages the customer to finalize the purchase. About 87% of customers say they prefer not to spend on brands that do not pay attention to customer service. That way, it is essential to be careful in online services and in the training of its attendants. Sustainability Due to rapid technological development and climate change, sustainability has become an increasingly popular topic. Due to the ease of accessing information, consumers have become much more demanding in relation to the values ​​of a company, becoming a point of purchase decision and loyalty. "The pandemic reinforced the importance of sustainability". 52% of shoppers either agree with this phrase or reveal the same meaning in their own quotes. Consequently, socio-environmental responsibility is essential when making decisions about a successful virtual brand, from marketing to logistics. Your contribution to environmental preservation, while adding value to your company, is important even if it seems like a small act: clean production (minimum of pollutants), recyclable or returnable packaging and even delivery made with cars that use clean fuels. Buy online, pick up in store This is the pick-up store concept, the purchase is made digitally, but the customer picks it up at the physical store in person. A strong trend, given that the BOPIS market — buy online, pick-up store — promises to earn $703 billion by 2027 worldwide. Promoting this type of service is a highly valuable competitive differential for brands that have a virtual environment and a physical point. Promoting more brand and customer interactions, achieving an ever closer relationship. Various means of payment Virtual commerce provides flexibility in the payment methods available, this is a great advantage for your digital business. Payment gateways, digital wallets, PIX - brazilian instant transfer -, in addition to the traditional options, credit and debit card, billet and even QRCode, providing a greater range for the customer to decide. digital wallets, for example, they are safer and more practical for both sides. The company PayPal already represents 60% of market share in online shopping.

Artificial intelligences are like brains created to rely on computerized and intelligent algorithms for greater precision. Data is processed and received with great speed and capacity to handle and collect a huge volume of information, delivering tasks to e-commerce with greater speed and precision. AIs are tools increasingly inserted in our daily lives, enabling different ways of using them on different fronts, such as on virtual store websites. Thus, sales, the company's communication with the user, as well as the customer's experience when purchasing a desired item, have been transformed by technology. That way, we came to give you some tips to implement in your virtual store, which from today will enjoy the benefits of this innovation. What is artificial intelligence? Because it is a technology that works through algorithms to collect data, the results are faster and more practical. Named that way because it works similarly to that of a human brain, but in a non-linear and constant way, making the volume of knowledge more accurate and accurate. Another resource is versatility, being able to act in service, pricing, customer relations, marketing, sales and other areas within your business. A huge amount of data is processed by the tool, analyzing and distributing it in real time. It also automates the site's functionalities and tasks, facilitating the retrieval of information, thus having a possible cost reduction, separation by selected ranges and other benefits. Is artificial intelligence in your e-commerce really so advantageous? Nowadays, in the most technological century, it is extremely difficult to imagine a virtual store that does not use artificial intelligence as a resource, which improves results for the company and for the user. In this way, we will show which are the points improved by the tool: Customer experience: The technological resource brings greater dynamism, intuitive use and accurate results with greater ease and speed. It shows personalized items designed according to the taste shown by the customer's profile, recognizing and studying each one's preference. And the most important point for the customer, artificial intelligence simplifies your purchase, speeding up the resolution, in a practical and comfortable way, of doubts or problems faced by the user. Greater control of interactions: The use of AI makes it much easier to retain each customer's data so that it leaves open a future possibility of interaction with that user. The robot makes an analysis, also precise, of the customer's behavior, reducing the time to create a personalized campaign for a specific type of user (also able to create this campaign in advance), creating interesting offers to passers-by within your website. Always available: With its 24/7 website and an AI for customer support it is a wonder to think about, as anyone can buy at any time, even if they encounter questions or problems while browsing. More confidence and security: When help is offered 24 hours a day, willing to solve problems and answer questions at any time and fluidly, it becomes easier to deliver trust to the customer, building user loyalty. Artificial intelligence channels generate security, as they do not make human errors and have privacy protection that comply with the Brazilian General Data Protection Law. How to take advantage of the feature within your online store? Service chatbots: Even though they are not an innovative novelty, chatbots are extremely useful, after all, robots capture the customer's language and respond quickly according to what was requested. Due to its practicality, it conquered a space and is considered with preference, due to the fact that many users do not like to solve problems communicating by phone calls and want an online resolution. In addition, the mechanism is also prepared to always bring the best experience to the customer. There are surveys that show that 90% of common cases are resolved by chatbots, so the investment will certainly not be in vain. Picking up deliveries: The logistics of companies are also not left out of how to use AI in your company as a useful resource for a significant reduction in transport costs and a good considerable increase in profits. Having a more accurate number of items in stock, so that it can be followed by the customer even before the order is placed, automating the sorting and categorization processes. In this way, the user has the ability to analyze delivery times and forms firsthand, without surprises when closing the purchase. Practicality: The desire of the customers of a virtual store is to enter the searches of the site, which take them directly to the items they were looking for. Obtaining a higher conversion rate than before thanks to intelligent technology, which, if it were to deliver irrelevant items, the user would not even think about consuming your brand again. The more simplicity, dynamism and intuition is explored, the greater the chances of taking everything they seek with you. Personalized recommendation: Recommender systems are related to the customer profile, which drives sales by showing similar and relevant items. The AI ​​identifies the purchasing behavior of each user, immediately presenting a balance in the history, which helps to be more precise in the suggestions of relevant items, optimizing conversions. Remember and save abandoned carts: Abandoned cart is one of the most common things in e-commerce, where the customer adds the desired items and simply does not complete the purchase process. The robot can save you that too by identifying items in the cart and sending automated alert emails to individuals in a personalized way to encourage them to resume and finalize the purchase. Market analysis and pricing: Artificial intelligence keeps track of your competitors' seasonal dates and part prices, making pricing dynamic. Understanding the pricing base and value range to suggest the final cost.

Find out here how to improve and get more out of connecting with your customers online. With the significant increase in internet purchases, brands are constantly looking for more ways to create humanized connections with their customers. Some even find it contradictory to humanize interactions into an experience, essentially, even though certain retailers are considering customer-focused strategies, successful techniques that create good, long-lasting brand impressions, as well as build loyalty and trust. We bring here 10 points to improve your connection with your customers. 1 - The much-feared hurdle to be overcome by brands aiming for the best user experience for their customers The pandemic lockdown can be considered a starting point for the large increase in purchases made over the internet, and it is also a challenging time for companies, because if they wanted a better online shopping experience, they should adopt a more personalized connection, unique to each consumer is different, but still on the internet - which can be difficult to realize that the customer is not in the store, much less face-to-face with the salespeople. After all, brands don't want their customers to reach a dead end and get lost within their brand, and that's why we came up with a solution: guiding a consumer is much easier to do online than in a physical store. 2 - Human connection in an e-commerce, how does it work? In order for a digital interaction to seem more personalized, individual and human, it needs to simulate an experience where the customer is in the store talking to a salesperson, even if he is behind a screen.And there are the perfect technologies to replicate human interaction: AI and Machine Learning that will create and build customer relationships in an automated way. Driving these technologies to all interaction points - from the acquisition phase to post-purchase customer service - will enhance the customer's online experience and make them feel like they are in a human interaction the entire time. 3 - How can companies achieve this type of connection and avoid the dreaded virtual dead ends? Everyone aims to create the perfect user journey and an unforgettable and unique customer experience. It is necessary to always bring recommendations of relevant items to customers, as they do in stores with the help of the salesperson. We may consider making personalized recommendations, visually similar delivered in a unique way or even indicating sales points to find other items they want. 4 - "Experiences" can be an important point to consider for customers during the purchase journey. According to some surveys, about 48% of shoppers prefer and choose to visit physical stores over online shopping, with the majority justifying that they "simply enjoy the experience". Interacting with the product is a satisfactory experience and even a key argument for whether or not to purchase that product. People like the "go shopping" experience and even if they buy online, they may still be looking for the same product, just looking in the digital world instead of going to the physical store. 5 - What steps should brands follow to achieve these experiences and create a human connection with customers? New technologies reinvent our way of life in many ways, even changing the online relationship between brands and customers. For example, the demonstration of an item through a 360° view on a 3D modeled product for a better view of the part to help customers decide whether the product is what they imagined or wanted. For those who really want to create a humanized connection with their audience, they need that experiential touch. A good way to permeate those in-store interactions with salespeople who take the time to listen and recommend the best products to shoppers, even when they are in front of a screen of a technological device. Twiggy is an innovative solution that can help both users and fashion brands. With its image recognition widget and analysis of each user's consumption, Twiggy offers a personalized shopping experience, recommending complementary and relevant pieces. Furthermore, Twiggy's advanced artificial intelligence uses web scraping techniques to obtain pricing data, helping brands optimize prices and increase sales conversion. With its ability to understand the customer profile and solve the Know Your Customer problem, Twiggy improves customer identification, enabling more accurate market segmentation and more efficient marketing campaigns. 6 - Is it really so important to create an Omnichannel sales strategy? Omnichannel shoppers have 30% longer lifetimes than single-channel shoppers. So when you create that compelling experience, you create a desired buy-in with customers. In the past, there were not high expectations for connected commerce experiences, where consumption was always the same, not changing even if interacting in different ways with the brand. Nowadays this is already a demand from customers, they expect that what they did 2 or 3 years ago online is exactly the same and that salespeople know, when they enter the store, what the experiences they had before were like. 7 - Some effective ways to unite the user experience at each touchpoint. Clientele and social commerce are two of the main strategies. There are brands using great customer experience strategies, where everything that is done online, your brand can replicate this data so that employees and sellers know all the details and can improve consumer experiences. Furthermore,social strategy will be imperative as we see your omnichannel and connected commerce grow. Social commerce is a $575 billion market globally, with the potential to grow to over $1.2 trillion by 2025 and rising to $6 trillion by 2030. With such huge potential, it would be a huge waste of us, retailers and brands, we don't have a share of that $6 trillion. 8 - Integrating sales strategies with social networks Around 4 billion people spend more time on social media than they do at school or work, scrolling through Facebook, jumping and running on Instagram feed and soon watching hundreds of videos on TikTok if we really want omnichannel connected commerce , we must reach these customers in these apps.A great step is to integrate your functionality into the customer journey and meet customers where they find the perfect experience. Whether it's through live streams, providing personalized and relevant ads, having a seamless checkout experience that keeps them coming to your online store. 9 - How to deal with withdrawals and avoid disappointments with sold out products in your store? When a product is out of stock, it generates disappointment in customers, leaving retailers to recommend products that are visually similar to the one that is out of stock, to convey the idea that they have other options and do not need to give up on their store, also because it is a interactive experience, it will take away that thought of always finding an impediment in the purchase. They have an expectation that your website will be like the store: If they don't have what they're looking for due to lack of stock, they expect the seller to recommend something similar to them that can be obtained within the same time frame. Twiggy can help you with that. 10 - Can brands create connections with eco-conscious customers? How? Many brands seek to use predictive analytics and AI technologies to show them the success of certain pieces before production, to avoid unnecessary use of materials, such as fabrics and chemicals for dyeing the textile weft. This willingness to be aware helps brands a lot when it comes to retaining loyalty, after all, people sympathize with those who think like themselves.

Cellphone use has increased too quickly in recent years. Roughly 89% of people with cell phones check their phone within an hour of waking up and 81% check it within an hour of bedtime, also sharing the fact that they look at their phone 12 billion times during the day, according to survey of users. from USA. Many people believe that teenagers and young adults are responsible for this increase, but this is not true. These technological habits, commonly associated with the aforementioned age group, begin to pass on to older people, becoming habits among them at similar rates as well. Some people believe they are a great effort to better relate and connect with different generations. Even if this is true, there are facts beyond that. The mobile phone has also become part of our experience in a community connected via Wi-Fi. Mobiles are increasingly used with other devices: consoles, TVs, smart vehicles, fitness tracking and the purchasing power of AI Commerce. The use of mobile for shopping, mCommerce, is the new eCommerce. Being that modern commerce is a good thing for online retailers and publishers, due to the fact that users, buying digitally, spend twice as much as those who follow the traditional shopping route. Some mobile device apps have a great base behind them: Machine Learning and AI technologies. That's the magic responsible for route suggestion, text prediction and voice assistant. In e-commerce, chatbots that combine learning and artificial intelligence serve as good shopping assistants for online shoppers who are looking for a quick purchase of the looks they saw on the internet using, for example, the search by photo to simplify the search. This intimate bot relationship is beneficial for consumers, who are understood, and for retailers, who have their customers entertained and more engaged on their website. It's so satisfying to see the use of mobile technology maturing and helping users and brands alike. There are several future possibilities that will take advantage of machine learning, AI Technologies and many other hopeful technologies. Dependence on cell phones generates new buyer demands and new changes in various sectors.

Enough of that customer journey, but why should you embrace this change? Let's go! :) Nowadays, fast and endless content stuns consumers with reasons to buy again and again without any healthy pause. Through advertisements, emails and recommendations we are always in constant contact with stores, brands and even retailers. Our coexistence on the internet puts us in a position of continuous customer experience. Retailers may consider that the relationship with the consumer is linear, but they are not perceived in the same way by customers, who experience interactions as something endless. Because of this technological era and with expansive technologies, which dictate and give greater freedom to the user, the concept of the customer journey has dissolved, because with a cell phone the form and frequency of consumer and store interaction increase, and who chooses when is the client. The sooner we accept the end of the customer journey, faster we will have results such as: greater customer retention in the long term and being able to expand the business without that limitation. How to change your mind after hitting the "customer journey" button so much? The main common motives of retailers are loyalty, customer advocacy and competitiveness and the customer journey can end up being a negative and even harmful path. A journey always has an end and in this case it can end up being making a purchase or abandoning it and completely stopping interacting with the store. So this journey has a linear concept, right? But the relationship store and customer we want a lasting contact, because we guarantee loyalty and trust, so it is necessary to adapt to the customer's digital continuum. If I can't use the customer journey as a foundation, how can I create my marketing and customer experience strategies? Come on, I'll show you some alternatives! 1º- Promoting long-term loyalty and demonstrating value with small moments In a traditional customer journey, it's common to start by grabbing the customer's attention and bringing them to your website. If the purchase is not made at the time, it is directed to maintain contact until the purchase. But what's wrong with this approach? The old journey does not visualize the specific needs and intentions of the customer, generic content and advertisements are published for a persona, without considering the real intention of the individual. It's almost like trying to throw a dart in the dark - if it hits the target, it's lucky. A better approach is to adopt micro-moments that value and satisfy the exact need of the consumer, deliver real value and improve customer relationships. How micromoments shape a better customer experience The micro-moment is a moment when the customer has a specific need, such as looking for information or looking for something to buy. Quality depends on the retailer's ability to identify the moment and satisfy that need, if it can fulfill that desire it will be more successful with consumers as they sell more and more. Tip:Negative micro-moments have a bigger, longer-lasting impact. For example, a passenger stranded at a foreign airport after his flight is delayed, if it brings a useful solution to stop him, it will be remarkable. It doesn't matter if an action is taken by the retailer, what matters to the consumer are experiences based on the quality of micro-moments. If a customer searches for a specific item and does not find it, he will leave the site frustrated and reduce the chances of returning to make a purchase with you. But if an online retailer has the ability to allow a photo to be uploaded to their website to find items similar to that one, it makes customers look for what they want without much effort. Micromoments serve as a gateway to new relationships, even though they occur in multiple interactions Setting a more satisfying tone for customers by creating positive micro-moments - with consistency - also generates greater loyalty. 2º- Leave the customer's face more and more The experience you provide for the customer impacts retention and revenue. A high level of personalization is required for a positive customer experience, fulfilling each personal intent at the time of need is of utmost importance. The traditional personalization process works by algorithms and data generated by buyers. Having recommendations that fit the customer personas. As AI technology develops, it increases the possibilities of retaining and providing personalized experiences in every interaction. With the use of visual experience platforms, some advanced AI resources, it becomes capable of improving the customer experience, easy discovery of custom products.. How AI capabilities improve customer retention and growth AI-powered platforms to direct each buyer to the products that best suit their specific characteristics, situational contexts and intentions. Shoppers interact with them via camera search, text, voice, or “buying the look” featured in a specific image. For example, a customer who wants to buy the same dress as an influencer who follows on social networks can simply upload an image for better research, identifying all items in the image. You can see right away the most similar dresses available, and can complement with some items to complete the look. Due to the extreme ease of finding exactly what they are looking for, it makes the experience more satisfying and memorable, leaving the consumer hooked. Retailers appreciate shopper conversions, increasing future sales and maintaining the foundation for long-term loyalty. They receive a lot of data allowing precise recommendations, having an exponential growth. On the customer continuum, every interaction is an opportunity Having a competitive customer experience needs more than good products and fast shipments. You need to prove that you understand the customer's world, context and needs, and that you seek to bring true value to customers. By following the above two points, your CX will elevate at each touch point. Once you stop thinking about the customer journey in a linear fashion with a beginning, middle and end, you will find that you have many opportunities for long-term retention and nurturing customers.

In recent months, we have become accustomed to new intelligences that are quite surprising with the way they work and a few days ago we saw Pope Francis wearing a super stylish puffer coat and a fashionista boom by Filippo Sorcinelli, the Pope's stylist. But how is one thing related to the other. The image of the religious leader is nothing more than an image created by the digital artist, Pablo Xavier, through artificial intelligence and surprised everyone doubly due to the art and the fact that it was created by technology. The person in charge is 31 years old and was born in Chicago, in the United States, he makes several artistic works - with paintings or artificial intelligence - in the MidJourney software and makes arts with celebrities dressed in Streetwear pieces, as it has done with Pope Benedict XIV, Joe Biden and Donald Trump. Pablo was inspired by his previous art, of Batman wearing Balenciaga clothes, and was thinking of doing a technological painting of Sacha Baron Cohen's character, Ali G. But he suddenly decided to use the image of the Pope. Without any expectations of being a huge success, Xavier posted it on Facebook, got 20k shares in a few hours, however, he was banned from Reddit - where he also posted for fun - for defamation of a powerful figure like the Pope. "You know the pope is powerful and I don't want to step on their toes." he said in an interview with FFW. The artist foresees a possible closure due to the inappropriate and even malicious use - by some people - of the image of public figures, stopping so as not to encourage the misuse of the software, even not making the arts for negative effects. Even the builder has been the target of fake news on Twitter. “Some may not have bad intentions, but there will always be people making command prompts to make people create unspeakable things” - Pablo in an interview for FFW. Even posting in groups or just in the AI ​​arts community, the image had this repercussion and the artist thinks of using a watermark with the Instagram user in the next arts. The use of AI to be a way to fake real political moments or even to say that the image of a world leader is fake, even though it is not, concerning the american. But man still sees AI as a possibility for PwDs to express themselves and also a way to value artists. Pablo says he really likes the Streetwear style and tends to support small stores even though he likes sophisticated fashion.

If you understand how to provoke and harness inspiration, once you know its importance, you will have a differentiator and an advantage, being able to stay present and serve customers in unique ways. Say goobye to convenience shopping. These days, inspiration is a great motivator for shopping. Inspiration is a very influential tool because it mirrors consumers' desires and emotions. Brands can and should unleash true inspiration and identify these customer moments, and help them turn them into purchases, which is a huge advantage. "Always on" browsing is a great way to drive inspirational shopping In the past, our ideas came exclusively from magazines and shop windows, now buyers are bombarded time and time again with ads and recommendations from celebrities, content creators and digital influencers. Welcome to the pinnacle of the age of inspiration. The cell phone is a great enabler in this era, after all, you can search for inspiring images whenever you want and wherever you are. Nowadays, the adventure of discovering products is faster and more diverse, not having to go looking through several shelves in a mall or in a store that has already been tested by the customer (trust). Now, just by looking at a blogger's Instagram feed, you can save and use it to search for similar clothes. Gen Z is responsible for much of the inspirational buying drive: 85% of Gen Z discovered new products on social media. Inspiration and customer relationship, does this conversation work? Inspiration is more than fleeting, psychologists Todd M. Thrash and Andrew J. Elliot, in the midst of their development of the "Inspiration Scale", found that inspired people tend to be more open and receptive to new experiences and assimilating them. more easily. In the e-commerce this means that inspired shoppers are more focused on the online shopping experience. If you understand how to provoke and harness inspiration, once you know its importance, you will have a differentiator and an advantage, being able to stay present and serve customers in unique ways. The next steps will help you understand ;). Appear to become a purchase option Approximately 90% of shoppers don't have a brand in mind when they think about buying something. If you understand what inspires them, you can be where they look for referrals until they are ready to buy. Having an active account on social networks is essential, but remember that your posts do not reach everyone. Brands that understand their customers' source of inspiration go to new platforms, to new communities, hashtags and varied types of content created, even creating new personal experiences, to always seek to be where inspiration can arise. Especially because if customers look for inspiration in Tiktok creator accounts, it will not be, most of the time, on Instagram that they will find what they are looking for. Think like your buyers... Knowing what makes your customers excited, you will be able to create more precise journeys, which reach the customer's whims, soon discovering their purchase intention. After appearing on their radar, she needs to support and guide them to canalize inspiration. Let's say a potential customer comes to your site with a screenshot of an influencer's outfit. How will you help connect it with similar products you have in stock? Or if she lands on your home page with a vague idea of ​​a dress she's been looking for - how can you show her items that are close enough to make her click on the relevant items? Those who understand the customer's journey of inspiration will always stay 2 steps ahead, having the possibility to offer a guaranteed experience that they will find what left them motivated. For example, she might want to do a search by image, or she might need to see more photos from her social feed in a gallery on the site and then choose the specific item that appeals to her the most. It's critical that you consider what your next steps would be by stepping into her shoes and building the experiences that support this kind of inspiration-driven exploration. Exceeding consumer expectations If you understand what inspires you, you can maintain greater control over the details of the items that customers view, click on, and buy. You can also understand that every interaction of shoppers on your site provides you with some rich information about their constantly changing tastes and desires. With real-time analysis of what drives your customers, it allows you to deliver what they want and even predict emerging trends. For example, if you notice an increase in shoppers clicking square-neck tops and distressed wide-leg jeans, you have the possibility to adjust your stock plans to better suit these preferences before the trend runs its course. Or, you can anticipate your customers' future needs, even before they click to buy. Based on the growing trending items, you can create motivating emails for your buyers or even with details of highly clicked items. This tells the consumer that you, as a store, have understood what he is looking for - before he even thinks about the possibility of what he is looking for. Loyalty and inspiration: the meeting of millions As we explained, inspiration is strongly and intimately connected to the client's personal emotions. Providing your shoppers with motivating products to help them channel their shopping inspiration into your site builds an emotional relationship between you, showing that, even as a brand, you understand, anticipate, and fulfill their desires. Inspired customers look for brands that leave them feeling like "aha" in a real way. This shows them that every interaction has been thought of them and sends the message that you will always get what they are looking for. By understanding and working through this research into where, how and what causes your customer's inspiration, you can become the #1 brand to remember. Even in such a competitive environment as the internet. This is a different way to be that brand most remembered when they think of a specific type of clothing.

Some headlines about how Gen Z are influencing retail's future are becoming more common, but we see a few posts about how attend to the Baby Boomer consumer's needs on this new digital era. By the fact, Gen Z being digitally experients and has been boosting meaningful changes on the consumer's behavior, the brands and the retailers can't ignore your older buyers. With 70% of avaiable income in US and an annual expense of US$ 3,2 trillion, the Baby Boomers are ready to spend, and since the begin of COVID-19 pandemic, 47% reported a increase on digital spending. However,retailers need to understand that Baby Boomes have needs and different preferences and, as the eCommerce technology becomes more advanced, it's essential create some online purchase's expierences useful and more intuitive for this audience. To efective attend to older buyers, retailers need, firts of all, understand their values, preferences and expectations. Ignore Baby Boomers can result on lose a significate slice of the market and some valuable sale's opportunities. Nowadays, still common to see headlines about how Generation Z is influencing the future of retail, but the importance of serving Baby Boomers in this new era of the market is increasingly highlighted. Baby Boomers, who still command much of United State of America's disposable income, represent an important segment for brands and retailers. Even more relevant is the fact that since the start of the COVID-19 pandemic, 47% of consumers in this age group have reported an increase in digital spending. With that in mind, it's critical that brands and retailers create online shopping experiences that meet the needs and preferences of Baby Boomers. As eCommerce technology becomes more advanced, it is necessary for companies to understand the values ​​and expectations of this generation in order to offer useful and intuitive solutions. Therefore, despite Gen Z being responsible for significant changes in consumer behavior, Baby Boomers are still a crucial segment for the success of companies in today's market. The current profile of the Baby Boomer consumer. The Baby Boomer consumer is a generation of great importance for brands and retailers, and understanding their characteristics and preferences is essential to offer the ideal shopping experience. Baby Boomers, born between 1946 and 1964, make up the second largest generation in the US, with a total of 69.6 million people. Many Baby Boomers decided to stay in the workforce longer, increasing their wealth and amassing an average of 12 times the net worth of Millennial households, according to a Lending Tree study. Despite common stereotypes that older people are technology averse, the vast majority of Baby Boomers use the internet on a daily basis. At least 86% of them use social networks daily and 92% shop online. The combination of wealth and excitement with online shopping makes Baby Boomers a prime target audience for brands and retailers. With the right customer experience, you can increase sales and customer loyalty among this generation. The most recent data indicate that, in US, Baby Boomers still represent a significant portion of the consumer market. By 2021, the Baby Boomer generation is estimated to represent 28.9% of the US population, or about 95 million people. Additionally, the COVID-19 pandemic has accelerated technology adoption by Baby Boomers, with a 35% increase in the use of technology for online shopping. Another important factor to consider is that Baby Boomers have high purchasing power, accounting for about half of all consumer spending in the US. This means that by offering a personalized and engaging shopping experience for this generation, brands and retailers can significantly increase their sales and customer loyalty. In summary, Baby Boomers are a valuable generation for the consumer market, with great purchasing power and enthusiasm for online shopping. Providing the ideal customer experience for this generation can bring significant benefits to brands and retailers, increasing sales and customer loyalty. Baby Boomer Consumer Trends: How can brands and retailers improve their shopping experience? As the population ages, Baby Boomer shoppers (born between 1946 and 1964) have become an increasingly important audience for brands and retailers. To ensure that this generation can enjoy the benefits of eCommerce, companies need to adapt to their needs and preferences. Following are five core values ​​that Baby Boomers consider when shopping online: 1- Access to information: Today, Baby Boomers continue to be careful about how they spend their money, despite still having a higher average income than other generations. According to recent research, around 85% of older shoppers take the time to research products and services online, while 70% look for relevant videos before making a purchase. To optimize the Baby Boomer shopping experience, it's essential to make the search process as easy and intuitive as possible. This can be achieved through simple site navigation, with a clear user interface that makes it easy to find relevant information such as the search bar, category buttons, product descriptions, customer reviews and other sources of information that support the search. One effective approach is to offer information on demand through one-on-one consultations with product experts or chatbots. Surprisingly, despite the stereotype that older shoppers prefer personal service, Baby Boomers appreciate the immediacy that chatbots provide. In truth, they are 24% more likely to use chatbots than Millennials when it comes to adopting this technology. Therefore, offering this option can increase customer satisfaction and facilitate the buying process for this generation. 2- Simplicity: Today, Baby Boomers are still willing to utilize eCommerce technologies, but they expect a streamlined, user-friendly experience. According to 2022 data, the Baby Boomer generation is responsible for 27% of online purchases in the United States. To optimize the user experience, it is important that the user interface and navigation on the site are intuitive and simple. Additionally, implementing high-tech solutions such as augmented reality, voice search, and visual search can increase average order value and revenue, as long as ease of use is prioritized. By implementing these technologies, it's critical to consider the customer journey and where most buyers will interact with these tools. It is important to ensure that the tools are easy to find and that the buttons and icons that represent these capabilities are easily interpreted by buyers. Furthermore, providing user support or instruction such as feature highlights, tips, and demos is critical to simplify training. Ensuring shoppers of all age groups and experience levels can quickly discover how using eCommerce tools will increase customer engagement and satisfaction, resulting in higher sales. In 2022, simplifying the user experience is one of the top priorities for eCommerce companies to meet the expectations of Baby Boomers and other generations. 3- Flexibility: Baby Boomers still represent a significant portion of the population with purchasing power, although they are gradually being outnumbered by younger generations. According to 2021 data, in the United States, Baby Boomers (people born between 1946 and 1964) still made up about 21% of the total population and held approximately 70% of the nation's net wealth. It's important to provide them with a positive and hassle-free online shopping experience, as while they may not be as tech-savvy as younger generations, many Baby Boomers have adapted to online shopping during the pandemic. According to a 2021 survey by the eCommerce platform Shopify, consumers aged between 56 and 75 represent a growing share of the online market, with a 7% increase in purchases made by this group compared to the previous year. More recent data also indicates that Baby Boomers are spending more and more time online. According to a 2022 report by research and consulting firm eMarketer, Baby Boomers in the United States spend an average of 22 hours a week surfing the internet, with about 25% of that time spent shopping online. Therefore, it's essential that companies consider the needs and preferences of Baby Boomers when designing their eCommerce platforms, including accessibility features, simple navigation, clear and accurate product information, effective customer support, and secure and reliable payment options. 4- Loyalty: Based on the latest data, we can see that Baby Boomers' loyalty to brands is still quite strong, with around 71% participating in brand loyalty programs. However, it is important to highlight that this loyalty is not automatic and depends on factors such as trust and reliability. To win Baby Boomer loyalty, brands must focus on building customer trust by providing helpful and effective customer service. In addition, it's critical to offer customers multiple ways to view and compare products, especially for more expensive items like electronics, jewelry, and furniture. Advanced tools, like 360-degree viewing and superzoom are essential to allow customers to examine products in detail before making a purchase. In addition, including authentic customer reviews on different products, including both positive and negative comments, can help build customer trust in the brand. Finally, it's crucial to make each step of the purchase process as clear and simple as possible so that customers feel confident and secure in using the website or app. Informing the customer of the number of steps remaining and at which point their credit card will be charged can help ensure a smooth and enjoyable shopping experience for Baby Boomers. 5- Consistency: With the advancement of eCommerce, brands and retailers are increasingly investing in creating a seamless omnichannel experience for their customers. This is not just limited to younger generations such as Millennials and Gen Z, but also Baby Boomers who are avid users of social media, shop online and in-store. To engage and convert these older shoppers, it's important to create a frictionless and cohesive omnichannel experience. If a shopper starts to interact with your brand on social media, but the path to purchase on your website is broken, they are unlikely to complete the purchase. According to recent research, nearly 78% of Baby Boomers are put off when they have to restart a conversation with a brand, which can easily lead to a purchase being abandoned. Furthermore, each point along the customer journey must flow seamlessly into the next, from search engines to social media and the brand's website. It's important to provide a direct route to product listing, similar products, and checkout pages, ensuring consistency across all touchpoints. Despite its population size and level of purchasing power, Baby Boomer shoppers are often overlooked in brands and retailers' customer experience strategies. Understanding what these shoppers value in a customer experience and making eCommerce technology easy and intuitive to use while providing extensive on-screen support is critical. That way, it will be possible to attract and convert this audience, boosting loyalty and sales. There is no need to Segregate Baby Boomer Buyers! Support the Baby Boomer Generation to Drive Loyalty and Sales. Although the Baby Boomer population is aging, they still represent a significant segment of consumers who have high purchasing power for brands and retailers. Unfortunately, they are often overlooked in customer experience strategies in favor of Gen Z and Millennials, who drive eCommerce trends. Therefore, it is essential to address the preferences of Baby Boomers and understand what they value in an online shopping experience. Recent data shows that the Baby Boomer generation is still a force to be reckoned with, accounting for 32% of retail sales in 2022 and spending an average of $8,200 per year on online purchases. That's why it's important to offer them a shopping experience that meets their needs. To meet the preferences of Baby Boomer shoppers, it's critical to make eCommerce technology easy and intuitive to use, offer customer support and assistance, and provide a variety of payment options, such as credit and debit cards. In addition, it is essential to ensure that the checkout process is simple and secure, and that information about products and services is clear and accurate. By adopting these practices, companies will be able to meet the needs of Baby Boomer shoppers, drive customer loyalty and ultimately increase sales.

The need for a good shopping experience motivates retail entertainment for customers and is known to have endless possibilities. Function was a key factor in making purchases: For example, previously you would go to a physical store, choose the item, head to the checkout, make the payment and "see you next need, store" :). On the Internet, you create your cart and your wishlist, reviewing the terms of purchase and shipping, close the purchase at any time, and would just be anxious to have the items in your hands. Simplicity and convenience are no longer the key points. Shopping today must have an unforgettable experience for modern shoppers. This is "retailtainment". Retailtainment is the natural evolution of an industry that is constantly changing and is now driven more by experiences than products, both online and offline. It is fueled by trends that have emerged in our digital experiences, from social media to our favorite apps. Online shopping is part of the consumer lifestyle in these modern times. Exploring and browsing brands' feeds on social networks or their own websites has become a common and fast form of personal entertainment. This new habit is bringing some noticeable results, mainly due to the fact that the experience on e-commerce sites also clearly reflects the experience on social networks: for example, a scrolling product feed similar to the experience provided by Instagram can result in shoppers spending 73% more than compared to browsing products on different pages. But retail entertainment goes beyond just being the products in an endless, continuous scrolling. They can be in the form of videos, such as vlogs, tutorials, and even advertising clips - which grab attention because they are creative and relatable. They also take the form of gamification, personalized experiences and recommendations, virtual and augmented reality, themed pop-up stores, and among others. In short, any format for creating entertaining experiences that focus on delighting consumers while driving the shopping process can and should be considered retail entertainment, whether in-store or online. Let's understand how retail entertainment works Think about how we feel when Spotify prepares a personalized recommendation when we discover new content on Instagram or even make arrangements for the latest Netflix marathon. These platforms pass on the feeling of being seen and they provide us with a constant stream of highly relevant and engaging content. Retailtainment combines these elements - the personalization, the content-based experiences, and the engaging format - with the joy and fun of shopping. The end result is far more substantial than just a material purchase, and the memory of the experience leaves a more meaningful mark than a traditional shopping process. These experiences are often shared and recommended the more striking and engaging they are, driving customer acquisition and loyalty. Examples of "Retailtainment" in stores In-person retailing takes experiential retailing to its greatest level: For example, the House of Vans in London is much more than shoe shopping. It is also a café, cinema, skateboard ramp, and live venue all in one. It is truly an entertainment venue thoughtfully designed around the interests and aesthetic preferences of Vans' customers. Also in London is Farfetch's Store of the future, whose goal is perfect shopping. The luxury retailer uses augmented reality, emotion scanning software, and smart mirrors that allow customers to check their browsing history and wish lists at a glance, bringing the digital experience into the physical. Nike is another pioneer of in-store entertainment retail, with a six-story physical store. Inside, inviting experiences such as a mini basketball court and fitness machines highlight the sneakers for sale and their performance in varying conditions. Examples of "Retailtainment" in e-commerce As we've talked about, the world of the internet is the most natural and powerful outlet for retail entertainment: A great example is TOMS' VR technology, which shows shoppers the vision of as if they were in Peru, introducing them to children who received their first pair of TOMS shoes of the buy one pair and give one pair kind. This example combines the brand's core values with an emotional and immersive experience that makes shoppers feel even better about buying a pair of TOMS. Great Jones, a kitchenware brand, has an SMS hotline to serve as a trusted source for pots and pans, recipes, and cooking tips, offering valuable on-demand content and noting that shoppers are open to having fun in a variety of ways. Some brands are serving customers in a more popular online destination: gaming platforms. Drest allows players to become virtual stylists and judge different outfits put together in the game. Players' scores correspond to real-life rewards that can be used to buy pieces from 160 brands, including designer clothing. Skincare brand SK-II presents a realistic world like SimCity, featuring popular tourist spots in Japan. The ways to make online shopping even more entertaining are limitless, as there are new and innovative tools being constantly developed, including personal shopping apps, personalized content and recommendations, live shopping, and video co-browsing. How to make retail entertainment successful Not every retail and entertainment effort will be a success among shoppers. You need to start by understanding how your target customers spend their leisure time - what apps they use, their favorite social networks, and the experiences they go out of their way to see in person. That way, you'll be prepared to create customer journeys that they actively anticipate. Shopping experiences being driven by inspiration When customers enter your site, you can help them focus their attention on inspiration galleries with image and video content that features your products. Make sure the content is highly visual, relatable, and exciting. Then make sure that the images and videos you are collecting, creating, and displaying can be purchased, so that you can capture the customer's intent at the very moment when inspiration strikes. Authentic brand relationships Create intimate experiences by authentically inviting buyers to become part of your brand. For example, you can take your customers on a behind-the-scenes tour of your store. Or you can feature real customers on your website to inspire familiarity, engagement, and connection. When potential buyers see themselves in the user-generated content you share, it not only entertains them but also builds trust in your products. Retail Entertainment In conclusion, the reason your customers are on your website, and not on your social media pages, is that they take shopping more seriously. So make shopping a seamless part of their entertainment - don't force them to stop videos, backtrack through inspiration galleries, or finish the game before they buy. Make product discovery and purchase an integral part of the content you create for your retail and entertainment strategy. The bottom line is that retail is evolving rapidly and online shopping experiences will have to keep up. Retailtainment is a proven way to stand out in such a competitive environment by focusing closely on the customer experience.

While hunters are driven by the need to find the desired item immediately, casual collectors are more open to exploring a variety of products along the way. Category searchers prefer to go directly to a specific category page, but are open to viewing a wide range of relevant products. LEARN now, how to create satisfying shopping experiences for both types of shoppers. Find Your Perfect High-Waisted Jeans or Vintage Dior Bag in the Blink of an Eye - The eCommerce Search Reflects Your Human Nature When shopping online, it is common to use words like "hunt" and "scour" in search of desired items. After all, this is related to our basic instincts as hunters and gatherers. Whether we are looking for the perfect pair of high-waisted jeans or a vintage Dior handbag, the ability to find the right product quickly is essential. On the other hand, when we are just browsing, we are looking for an engaging and inspiring experience. For brands and retailers, understanding the human nature of shoppers is key to creating a product discovery experience that delivers a great customer experience and drives conversions. With eCommerce constantly evolving, it is critical to provide customers with an unforgettable shopping experience, whether through fast and efficient search or through an engaging and inspiring browsing experience. So whether you are looking for the vintage handbag of your dreams or a pair of high-waisted jeans, know that technology is on your side. Try it now and enjoy an online shopping experience that perfectly matches your human nature! Meet Today's Hunters and Gatherers Our ancient ancestors, the hunters and gatherers, had different methods of obtaining food. At times, depending on where they were located and which animals were nearby, they would go out to hunt animals. When hunting, success depended on staying focused on the target and acting quickly. At other times, they would gather fruits and wild plants that could provide sustenance. Although our methods of obtaining food on a daily basis have changed dramatically since that time, the mindsets and instincts we have when searching for something we want or need remain largely intact. Even when shopping for non-essential items, such as the beloved vintage handbag, those instincts come into play. In the eCommerce world, hunters and gatherers look like this: The shopper with a mission: These are the "hunters" who know exactly what they want - say, the blue dress they saw their friend wearing last night at dinner. They are already inspired, ready to spend, and don't want to be disappointed. The casual browsers: These are the "collectors. They are comfortable with a slower pace of product discovery, are open to more discoveries along the way, and are looking for inspiration. The category scanner: These are the ones who want a certain type of product, say, new running shoes, but are less specific when it comes to attributes such as brand, color or style. Think of them as the "more relaxed" version of the mission-driven buyer. Each of these buyers has the same goal - to buy the right product for them. However, each individual also has distinct expectations and standards regarding the discovery experience that leads them there. While hunters want to be immediately connected to the item they want, casual browsers are more open to discovering a variety of products along the way. Category searchers will go straight to a specific category page, but are open to viewing a wide range of relevant SKUs. Moreover, it is rare to find a shopper who fits exclusively into one of these categories. Today's consumers alternate between hunter and collector tendencies, depending on their contexts and needs at the time. As a result, brands need to be prepared to provide an amazing product discovery experience for all shopping styles at any given time. Discover the Tactics of 21st Century Hunters and Gatherers Our ancestors, the hunters and gatherers, used different methods to obtain food. They hunted animals and gathered wild fruits and plants, depending on the location and available resources. Despite significant changes in modern methods of obtaining food, our instincts and mindset when we search for something we want or need remain largely intact. These instincts come into play even when shopping for non-essential items, such as a desired vintage handbag. In the eCommerce world, modern hunters and collectors fall into three categories: Shoppers with a mission: These are the "hunters" who know exactly what they want and don't want to waste any time. They are already inspired and ready to spend, and aim to find the right product without delay. Casual browsers: These are the "collectors" who are comfortable with a slower pace of product discovery, looking for inspiration, and open to discovering new possibilities along the way. Category explorers: These are the ones who have a general idea of what they are looking for, but are not very specific in terms of brand, color or style. They look for a wide range of products within a category. Each category of shoppers has its own shopping style, expectations and standards for the product discovery experience. Hunters want to find the desired item quickly, while casual browsers are open to discovering new possibilities. Category explorers seek to find a variety of products within a category. It is important to note that many shoppers do not fit exclusively into a single category. Modern consumers switch between shopping styles according to their needs and interests at the time. Therefore, brands need to be prepared to provide an amazing product discovery experience for all shopping styles at all times. Discover the tactics of modern hunters and collectors to provide an enjoyable and satisfying shopping experience. Providing highly personalized product recommendations Modern consumers, who are increasingly aware of their profile and preferences, expect truly personalized product recommendations. When search results feature product listings that perfectly match the shopper's style, taste and context, shoppers feel more engaged with the brand or retailer. In addition, providing accurate recommendations is more likely to inspire shoppers to click on an item, add it to their cart, and make a purchase. Focus on optimizing the user experience Online consumers are impatient and want to find what they are looking for quickly. Therefore, one of the main goals of an e-commerce site is to eliminate dead ends. Nothing interrupts the shopping experience like a dead end. If shoppers don't find what they're looking for, aren't inspired, and find no reason to continue browsing your site, they will quickly abandon it. Therefore, optimizing the user experience is key to keeping visitors engaged and increasing the chances of conversion. You can still keep them engaged and interested with some effective tactics. Increase your chances of keeping your customers around, even in challenging situations. If the product the shopper wants is out of stock, don't worry. Adding a "buy similar" option is a smart way to introduce shoppers to other SKUs that match the style and context of the originally desired product. This strategy helps keep the customer's attention, as well as increasing the chances of purchase. You can also use "buy the look" recommendation carousels, which connect shoppers to other items complementary to the originally desired product. These accurate and relevant recommendations can be inspiring enough to convince the shopper to make an additional purchase. By using these tactics at critical times, such as on error pages or with no results, new product discovery keeps flowing, which increases the likelihood of converting casual shoppers into collectors. These options are important for maintaining the energy of your online store and ensuring that customers remain engaged and happy. Remember, it is always easier to keep a satisfied customer than to attract a new one. The Development of People-Focused Product Discovery. When considering product discovery, the most crucial aspect is: does the experience match the way today's consumers shop? Put another way, product discovery must be designed to adapt to the ways in which we humans naturally search for desired items. It should always support us when we are clear about what we are looking for and inspire us when we only have a general idea of what we want. Companies and retailers that achieve this will enjoy the benefits of exceptional customer experiences, increasing sales and building a reputation for genuine understanding of their customers' needs.