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User connection and eCommerce reset successfully!

Find out here how to improve and get more out of connecting with your customers online. With the significant increase in internet purchases, brands are constantly looking for more ways to create humanized connections with their customers. Some even find it contradictory to humanize interactions into an experience, essentially, even though certain retailers are considering customer-focused strategies, successful techniques that create good, long-lasting brand impressions, as well as build loyalty and trust. We bring here 10 points to improve your connection with your customers.

1 - The much-feared hurdle to be overcome by brands aiming for the best user experience for their customers

The pandemic lockdown can be considered a starting point for the large increase in purchases made over the internet, and it is also a challenging time for companies, because if they wanted a better online shopping experience, they should adopt a more personalized connection, unique to each consumer is different, but still on the internet - which can be difficult to realize that the customer is not in the store, much less face-to-face with the salespeople. After all, brands don't want their customers to reach a dead end and get lost within their brand, and that's why we came up with a solution: guiding a consumer is much easier to do online than in a physical store.

2 - Human connection in an e-commerce, how does it work?

In order for a digital interaction to seem more personalized, individual and human, it needs to simulate an experience where the customer is in the store talking to a salesperson, even if he is behind a screen.And there are the perfect technologies to replicate human interaction: AI and Machine Learning that will create and build customer relationships in an automated way. Driving these technologies to all interaction points - from the acquisition phase to post-purchase customer service - will enhance the customer's online experience and make them feel like they are in a human interaction the entire time.

3 - How can companies achieve this type of connection and avoid the dreaded virtual dead ends?

Everyone aims to create the perfect user journey and an unforgettable and unique customer experience. It is necessary to always bring recommendations of relevant items to customers, as they do in stores with the help of the salesperson. We may consider making personalized recommendations, visually similar delivered in a unique way or even indicating sales points to find other items they want.

4 - "Experiences" can be an important point to consider for customers during the purchase journey.

According to some surveys, about 48% of shoppers prefer and choose to visit physical stores over online shopping, with the majority justifying that they "simply enjoy the experience". Interacting with the product is a satisfactory experience and even a key argument for whether or not to purchase that product. People like the "go shopping" experience and even if they buy online, they may still be looking for the same product, just looking in the digital world instead of going to the physical store.

5 - What steps should brands follow to achieve these experiences and create a human connection with customers?

New technologies reinvent our way of life in many ways, even changing the online relationship between brands and customers. For example, the demonstration of an item through a 360° view on a 3D modeled product for a better view of the part to help customers decide whether the product is what they imagined or wanted. For those who really want to create a humanized connection with their audience, they need that experiential touch. A good way to permeate those in-store interactions with salespeople who take the time to listen and recommend the best products to shoppers, even when they are in front of a screen of a technological device.

Twiggy is an innovative solution that can help both users and fashion brands. With its image recognition widget and analysis of each user's consumption, Twiggy offers a personalized shopping experience, recommending complementary and relevant pieces. Furthermore,

Twiggy's advanced artificial intelligence uses web scraping techniques to obtain pricing data, helping brands optimize prices and increase sales conversion. With its ability to understand the customer profile and solve the Know Your Customer problem, Twiggy improves customer identification, enabling more accurate market segmentation and more efficient marketing campaigns.

6 - Is it really so important to create an Omnichannel sales strategy?

Omnichannel shoppers have 30% longer lifetimes than single-channel shoppers. So when you create that compelling experience, you create a desired buy-in with customers. In the past, there were not high expectations for connected commerce experiences, where consumption was always the same, not changing even if interacting in different ways with the brand. Nowadays this is already a demand from customers, they expect that what they did 2 or 3 years ago online is exactly the same and that salespeople know, when they enter the store, what the experiences they had before were like.

7 - Some effective ways to unite the user experience at each touchpoint.

Clientele and social commerce are two of the main strategies. There are brands using great customer experience strategies, where everything that is done online, your brand can replicate this data so that employees and sellers know all the details and can improve consumer experiences. Furthermore,social strategy will be imperative as we see your omnichannel and connected commerce grow. Social commerce is a $575 billion market globally, with the potential to grow to over $1.2 trillion by 2025 and rising to $6 trillion by 2030. With such huge potential, it would be a huge waste of us, retailers and brands, we don't have a share of that $6 trillion.

8 - Integrating sales strategies with social networks

Around 4 billion people spend more time on social media than they do at school or work, scrolling through Facebook, jumping and running on Instagram feed and soon watching hundreds of videos on TikTok if we really want omnichannel connected commerce , we must reach these customers in these apps.A great step is to integrate your functionality into the customer journey and meet customers where they find the perfect experience. Whether it's through live streams, providing personalized and relevant ads, having a seamless checkout experience that keeps them coming to your online store.

9 - How to deal with withdrawals and avoid disappointments with sold out products in your store?

When a product is out of stock, it generates disappointment in customers, leaving retailers to recommend products that are visually similar to the one that is out of stock, to convey the idea that they have other options and do not need to give up on their store, also because it is a interactive experience, it will take away that thought of always finding an impediment in the purchase. They have an expectation that your website will be like the store: If they don't have what they're looking for due to lack of stock, they expect the seller to recommend something similar to them that can be obtained within the same time frame. Twiggy can help you with that.

10 - Can brands create connections with eco-conscious customers? How?

Many brands seek to use predictive analytics and AI technologies to show them the success of certain pieces before production, to avoid unnecessary use of materials, such as fabrics and chemicals for dyeing the textile weft. This willingness to be aware helps brands a lot when it comes to retaining loyalty, after all, people sympathize with those who think like themselves.

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