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Trends for virtual commerce in 2023

It is essential to have an annual strategic plan. In this way, it is necessary to know the trends of the e-commerce market, which will help with providing data to identify investments with a greater chance of success. It is also an opportunity to review your company's goals and objectives, seeking to assess whether it is really following the dynamics of the market. Soon, you can adjust to make your store stand out more and more in your area.

In addition, following trends makes it easier to overcome the main obstacles in the market, such as, for example, economic uncertainties, difficulty in winning customers, competition and variety of products. But what is promising to be trending in 2023?


Consumption through different channels within the same company has grown and strengthened over the years and is a great bet for this year. Especially because omnichannel allows users to have access to several advantages in the integration of different spaces in a single place:

  • better communication;

  • best prices;

  • more agility.

After all, the information that 75% of people interviewed reveals the use of various channels before making a purchase. Of this number, 73% are online buyers, concluding that omnichannel is valuable for e-commerce.

Personalized content

Do you want strength when directing your publications on blogs, social networks and websites to your target audience, to bring them closer to you? Content Marketing will help you with this, it is also a sales strategy that combines with social commerce, which is very important for the online sales segment.

Promoting paid ads, seeking partnerships with influencers that match your brand and other conversion strategies are valid and important to make your store stand out from the rest. No wonder that social commerce promises to move 3 trillion dollars by 2026.

With personalized content targeted to that specific customer, it is possible to positively influence them when making a decision. So, take advantage of the resources made available by Digital Marketing and social commerce, don't forget to also prepare segmented strategies.


The public also has a preference for targeted and personalized content, so it is necessary to pay attention to the need for personalization of services. After all, it is a parameter that directly affects the customer's shopping experience. 60% of the customers in the interview tend to buy from a brand again, when they feel that the service was personalized from beginning to end.

Using this strategy, you combine user expectations with the services offered by your store, facilitating customer conversion and loyalty. Nowadays, using technological trends, such as chatbots, can help in your day-to-day life.

Mobile commerce

It is good for e-commerce to keep an eye on the resources that its customers use to make an online purchase. In Brazil, it has an approximate amount of 2x more active mobile devices than the Brazilian population itself, according to data from the brazilian Getúlio Vargas Foundation (FGV).

Therefore, commerce via cell phones is also a trend, and accounts for 61% of e-commerce purchases. But when it comes to traffic, that percentage rises to 71% of mobile phone and tablet usage to access retail company websites. Soon we see the importance of adjusting your page to be used, with good usability, on different devices and operating systems. Investing in apps is also an alternative to scale your business.

Customer service

Attentive customer service not only serves to customize and impact on their loyalty, it also helps and encourages the customer to finalize the purchase. About 87% of customers say they prefer not to spend on brands that do not pay attention to customer service. That way, it is essential to be careful in online services and in the training of its attendants.


Due to rapid technological development and climate change, sustainability has become an increasingly popular topic. Due to the ease of accessing information, consumers have become much more demanding in relation to the values ​​of a company, becoming a point of purchase decision and loyalty.

"The pandemic reinforced the importance of sustainability". 52% of shoppers either agree with this phrase or reveal the same meaning in their own quotes. Consequently, socio-environmental responsibility is essential when making decisions about a successful virtual brand, from marketing to logistics.

Your contribution to environmental preservation, while adding value to your company, is important even if it seems like a small act: clean production (minimum of pollutants), recyclable or returnable packaging and even delivery made with cars that use clean fuels.

Buy online, pick up in store

This is the pick-up store concept, the purchase is made digitally, but the customer picks it up at the physical store in person. A strong trend, given that the BOPIS market buy online, pick-up store promises to earn $703 billion by 2027 worldwide.

Promoting this type of service is a highly valuable competitive differential for brands that have a virtual environment and a physical point. Promoting more brand and customer interactions, achieving an ever closer relationship.

Various means of payment

Virtual commerce provides flexibility in the payment methods available, this is a great advantage for your digital business. Payment gateways, digital wallets, PIX - brazilian instant transfer -, in addition to the traditional options, credit and debit card, billet and even QRCode, providing a greater range for the customer to decide. digital wallets, for example, they are safer and more practical for both sides. The company PayPal already represents 60% of market share in online shopping.

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